Effects Of Gambling Addiction On College Performance Essay

Gambling problems, alcohol use and their impact on college performance are ongoing issues in education. Furthermore, gambling can lead to addiction, which can be a major factor in poor performance or even be dropping out of college. Therefore, multiple studies examined the relationship between gambling addiction, alcohol use, and college performance. Particularly, most research on gambling has focused on the issues related to the problem or pathological gambling. A theory from various disciplines has been employed as a framework for examining pathological gambling. The participants were college students and adult learners who completed questionnaire forms, regarding the frequency of gambling and the most used assessment PG screening instruments. This study investigates the link between gambling behaviors and impulsivity. Introduction The data suggest that in the U.S. 6% of college students have a serious gambling issue that can produce psychological problems including debt, and failing grades. Studies also suggested that younger people gamble on non-casino games such as sports or card games. The researcher estimates that 4-8 % of college students fall under the category of a gambling problem, and 10-14 % are in danger of developing such a problem (Geisner, Lostutter, Cronce, Granato Larimer, 2015). Also, the finding suggests thatShow MoreRelatedEffects of Cyber Addiction1843 Words   |  8 PagesThe Effects of Cyber Addiction in Academic Performance Among Selected First Year Students of San Beda College – Alabang A Research Paper Presented to The Faculty of College of Arts and Sciences Major in Psychology Pamantasan ng Lungsod ng Muntinlupa NBP Reservation, Poblacion, Muntinlupa City In Partial Fulfillment Of the Requirements for the subject PSY-312B-2 Psychological Research By: Bon, Lady Arriane E. 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However as the term addict is a strong description DA is seen as a general misuse of the internet in various forms, as no formal definition exists the author sees the disorder as problematic computer usage resulting inRead MoreEffects of Computer Games in Students3968 Words   |  16 PagesMarinduque State College School of Information and Computing Science Society and Culture EFFECT OF COMPUTER GAMES Proponents: Jay Andrew Nagutom Rey Gerald Manguera Mario Custan Mark Tranquillo [pic][pic][pic][pic] Marinduque State College School of Information and Computing Science Society and Culture CHAPTER I Introduction In modern society, it is very common playing computer games. Even though computer games are common in our life, they have not only good effects, but also bad effects, especially

More Economically Developed Countries and Less...

Comparison Between MEDC and LEDC The comparisons between MEDC- More Economically Developed Country and LEDC-Less Economically Developed Country are many and varied but are mainly related to finance which gives the MEDC a higher standard of living for its occupants than those of the LEDC. Geographically most MEDC are situated in the northern hemisphere were as the LEDC are mostly in the southern hemisphere. Most MEDC are well advanced or have completed their development period for example the United Kingdom were as the LEDC are still in the early stages. Development of a country can be shown in a demographic transition model; this model consists of four stages. Stage one is pre modern which is when the birth rate and death†¦show more content†¦In an LEDC the birth rate is high because the more children a family has means the greater the work force to go put and earn money. LEDC have a higher death rate therefore people tend to have more children to ensure more live to adulthood. Traditions and religions are also a reason why the birth rate is high; due to religious beliefs, where contraception and abortion are forbidden. The death rate in MEDC is low because they have good health care and a better understanding of diets and health and fitness. Due to poor standards of sanitation and lack of food and water LEDC have a higher death rate. Another factor which makes their death rate high is their poor health care and lack of technology. For example the birth rate for the UK is 11.34 births per 1000 people and the death rate is 1 0.3 deaths per 1000 people. In an LEDC like Nigeria the birth rate is 40.52 births per 1000 people and the death rate is 14.58 deaths per 1000 people. As you can see LEDC have higher death rates and birth rates. Life expectancy in the different types of country vary and an MEDC has a higher life expectancy than and LEDC. The reason for this difference is that an MEDC has a better health service and care for elderly people compeered to LEDC whose health service is not as good and they can not really afford toShow MoreRelatedGeography - Climate Change Essay958 Words   |  4 Pagesneed for more economically developed nations to take the lead. Nations around the world have been contributing to climate change by damaging natural environments and releasing greenhouse gases and there is a need for more economically developed nations. There are different contributing factor, but the majority of these contributions are from the more economically developed nations. Although the less economically developed nations do not contribute as much as the More economically developed nationsRead MoreIs The Best Approach Tackle Global Poverty? Essay1554 Words   |  7 Pageseducation. 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Chef dan Butler free essay sample

The same cannot be said of the server imple yes, but definitely a nuisance. While his freelancing was counterproductive to the kitchen and probably motivated by the waiters desire to increase his tips (and prove his culinary prowess to be superior to the chefs), it shows that the power of suggestive selling, when used properly (unlike in this case) can be a terrific tool to keep your refrigerator inventory turning over at a healthy pace. You can write a lilting description of your venison chops with rosemary and caramelized onion crust so beautiful that it would make Shakespeare Jealous but until your waitstaff gets behind t, you might not want to pre-sear any of those chops. That requires inspiring your servers to become sales-minded professionals. That can be a tall order if youre not running a well-respected and expensive restaurant in a big city, say like Union Square Caf, in New York, where staffing your restaurant with quality, career servers is a relatively easy task. We will write a custom essay sample on Chef dan Butler or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Servers who are motivated by a progressive healthy and vibrant workplace and, Oh yeah, a very healthy wallet bulge, are naturally attracted to such environments. Theyre even willing to compete to work there. But how does a chef in Wichita or Wilmington inspire his staff? A premeal meeting between the chef and the waitstaff should be a routine in every restaurant. Ours always happens at the tail end of the employee meal time, Just before service. Its a stolen moment of calm when the chef speaks to the servers like humans and explains not only specials but also tries to instill his passion in the front-of-the-house staff. When the chef shares his enthusiasm and pride, the feeling can be infectious. But to really get the waitstaff behind selling an item, have them taste it. When the waitstaff can speak from experience instead of reading from a card, their genuine enthusiasm is irresistible to the customer. The premeal meeting is also a time when servers can give feedback to the chef about prior specials or new menu items. The chef needs to leave his ego handcuffed to the Vulcan range when this exchange takes place because the feedback cant and shouldnt always be positive. But as long as the customers comments (and decidedly not the servers) are presented in a constructive manner, the chef has only to gain by listening and acting accordingly. Chefs Notebook: Conducting a Preservice Meeting Always hold a premeal meeting to discuss the days specials or any special circumstances of the upcoming shift. Have the waitstaff taste any specials or, in fact, anything you want to move. If they can recommend from experience, their pitch has instant credibility. Provide buzzwords but encourage them to embellish on their own. Specity ingredient origins whenever possible, like Oregon morels and Jersey tomatoes. Listen to customer feedback, especially negative, with an open mind. Its invaluable information but only if its used. Chefs Notebook: Responding to a Returned Meal Dont be defensive. Take the opportunity to investigate to make sure that your product is sound. Analyze the validity of the complaint only to avoid repeating the problem, not to dispute the customers claim. Offer a small, quickly-made appetizer for customers to nibble while their dish is refired. Servers should be quick to suggest an alternative to the offending meal. Be sure to acknowledge the difficulty with something special. Dont exacerbate the situation by dwelling on the complaint. Work harder on making the solution as peedy as possible. Be apologetic but dont go overboard unless the situation really warrants. Case Study: The Chefs Role in Developing Server Salesmanship: Inspiring Your Wait staff in Wilmington and Wichita Members: Vince Martin Flores Dezerie Mae Pronto Angel Lyn Dela Cruz Dan Lendel De Guzman Dominico Soriano Vince Rey Carl Lozano Marionne Gayanilo Jaymie Ocampo Paulo Infante S. W. O. T Analysts Strengths A pre-meal meeting between the chef and the waiter staff should be a routine in every restaurant. Its a stolen moment of calm when the chef speaks to the servers ike humans and explains not only specials but also tries to initiate his passion in the front-of-the-house staff. The chef shares his enthusiasm and pride, the feeling can be infectious. The waiter staff behind selling an item, have them taste it. When the waiter staff can speak from experience instead of reading from a card, their genuine enthusiasm is irresistible to the customer. Weakness The pre-meal meeting is also a time when servers can give feedback to the chef about prior specials or new menu items. The chef needs ego to handcuffed to the Vulcan range when this exchange takes place because the feedback cant and shouldnt always be positive. Opportunities Listen to customer feedback, especially negative, with an open mind. Its invaluable information but only if its used. Provide buzzwords but encourage them to embellish on their own. Specify ingredient origins whenever possible, like Oregon morels and Jersey tomatoes. circumstances of the upcoming shift. Threats Dont exacerbate the situation by dwelling on the complaints. Dont be defensive to customers. A returned meal of a customer.

Marketing OSIM Company Essay Example

Marketing OSIM Company Essay 1. Introduction The paper emphases on the nature of the marketing plan as whole. The author is doing the research on the of the international branded and premium that is OSIM Company product on the uDivine Application massage chair. In these assignments will share on OSIM marketing plan which involved analysis on competitor, developed understand on marketing and sales strategy. Understand on the main key player which has contributed a lot to OSIM Company as whole. 2. 0 Company Background Corporate Profile, Mission, Vision and Goals of OSIM OSIM International Ltd is well known as an global impetus leader in healthy and C. The founded of OSIM Company is Ron Sim in year 1980 in Singapore (OSIM Ltd. , 2010). Previously OSIM was under the name of R Sim Trading, an electrical and household appliance company (OSIM Ltd. , 2010). In year 1980 with a small start-up capital, the company have engages with promotion of household products such as knife sharpeners, knife and mobile clothes drying rods. However in year 1989, the company listed with the name called â€Å"Health Check and Care†, and then later on shifted their main focus to healthy lifestyle products. We will write a custom essay sample on Marketing OSIM Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing OSIM Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing OSIM Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Since then this had created great development for the company and manages to operate outlets in Indonesia and Malaysia (AsiaPulse News, 2002). 2. 1 Vision and Mission The company’s vision was to become the global leader in healthy life style products whereas their mission was to challenge the spirit of their clients. The goal of the company was to bring the healthy lifestyle to their consumers (Business Times-Malaysia, 2003 and New Straits Times, 2003). Inspiring Life† is the motto of the OSIM Company. Vision: The global leader in healthy lifestyle products Mission: Bringing healthy lifestyle to you. 2. 2 Company Locations and Facilities OSIM Company has 1196 Outlets in more than 222 cities across 30 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. The Company operation is dividing into two segments that are distribution and retail (refer to appendix 1). The OSIM company headquarters is in Singapore. 1. Products and Services OSIM product is the most trusted brand. The company is known as International Safety Standards which are abide with worldwide health and safety regulations. All products are designed with safety and appropriate method to health. Furthermore, the companies have good quality performance because their entire product has been approved from clinic research, medical certifications and scientific studies. The health-care product have careful checked and studies scientifically by expertise. They have been awarded certification and recognition from independents bodies in terms of innovation and technology wise. OSIM Company receive award winning design from Japan, Europe and Asia. OSIM product was awarded the Largest Health Check and Care Equipment Retail Chain by the Malaysian Book of Records and Asia Pacific Honesty Enterprise Keris Award 2002. OSIM is known as ASIA No 1 Brand in healthy lifestyle equipment by a prestigious International Survey for international market research. Besides, OSIM has also been rated by AC Nielsen survey in 2005 as the Number One brand in seven attributes (High Quality Products, Advance Technology, Premium Brand, Innovative Design Features, Trustworthy Brand, Good Customer Service and Good Store Ambience). 3. 1 Products Description OSIM uDivine Application massage chair is the finest worlds best selling massage chair and phone innovates that lift up leveraging of power digital technology of smart phones and mobile technology. The uDivine application markets a benchmark of innovation and transformed it to an intelligent, multi-sensory enjoyment for the body, mind and soul. If the consumer purchased uDivine App massage chair, there is a personal massage advisor that renders its smart recommendations and useful information on optimising the uDivine App massage experience at home. It wills functional 24hours/7 days. The massages chair featured about 13 professionally crafted massage programs by Japanese Expert, Mr. Sato Tsuyoshi. The OSIM uDivine App massage chair deliver performance and quality in full-body massage, redefines an unrivalled Human-3D massage experience in utmost way and well-being. It also offers a suite of the most invigorating massage programs and manual massage techniques that are thoughtfully designed for a multi-sensory full-body massage experience with consumer favourite audio, audio and visual entertainment. (Refer to appendix 2) 3. 3 Supply and Demand Details Base on the quarter ended results for 30/9/2012 (Refer to appendix 3). OSIM Company is making sales of S$142 million compare to last year only at S$124 million. The company is making profitability growth in Quarter 3 2012. The companies have achieved profitability for 15 consecutive quarters. Quarter 3 revenue is S$142 million. The uDivine Application and various other products perform well. Profit before tax reached S$26 million +23% this is because increase in sales and better productivity gained. (Refer to appendix 3) 3. 4 Technology Needs OSIM uDivine Application massage chair is Human-3D massage chair with an intelligent massage system that build in precisely, realistic and human contour based, delivering the most humanized, pleasurable and effective full body massage. Consumer able to felt relieve after the all process. Add on item such as airbags, kneading discs and automatic body detection which make, the OSIM uDivine application delivers the pleasures of the most humanized and effective full-body massage. Latest technology achieved is OSIM Company works with Apple iPod touch, iPhone and iPad in making the OSIM uDivine App massage chair a latest benchmark for massage chair innovation with transforming it to an intelligent, multi-sensory enjoyment for the body, mind and soul. 4. 0 Market Analysis 4. 1. 1 Target market segment strategy. OSIM Company used market analysis segment strategy to target its market entirely to earning profit. The company targeted demographic, psychographics and geographic segmentation. Demographic parts are divides into several groups based on occupation, income, gender and age. UDivine Application suitable to all individual ages above 10 years until 60 years old. Base on Singapore statistic data shown 70% high employment rate from ages 25 until 66 years old is working. The company is targeting on mid range of consumer income which mean the availability to purchase the product with full settlement or monthly installement packages. Psychographics able to classified as social class or lifestyles of current population. Furthermore people nowadays are busy with their career life and travelling which have not time to stay fit and healthy. The company is targeting geographic segmentation in international markets which their businesses are expanding around Asia region and globally. 4. 1. 2 Market Needs. Market needs in the early 21st century change a lot compare it the 90’s. We tend to see a lot of people are busy with their own daily life in career or searching for money. Everyone is busy which have potential tendency to bygone their health which is very important target. Base on Singapore Statistic study in the 2011 shown that high trend of cause break down (refer to appendix 4). This mean nowadays people seldom precaution about their health. Therefore OSIM have created uDivine Application with good technology installed in it to suit these generation consumers. People can stay healthy and fit at the same enjoy their life. 4. 1. 3 Market trends Base on Singapore Statistic shown that the population trend is increased in Singapore. This show more people means more money and market trend is shoot up in the positive trait. The lifestyles of Singaporean consumer are changed a lot compared to previous years back. More consumers are well educated and have better employment. (Refer to appendix)This shows purchasing power is increased. In Singapore, consumer tends purchase uDivine Application for health and lifestyle purpose. The consumer is able to purchased uDivine Application due to their purchasing power is increase which uDivine Application is reasonable and affordable to own one. 4. 1. 4 Market Growth. Singapore Economic Singapore is the 17th wealthiest country in the world in terms of GDP per capita (US$326. 80) and adds on with a high literacy rate of 95. 4%. The gross national income is (US$61692) compare to year 2010 is only (US$60009). The vibrant enterprise and ecosystem which made Singapore known and attracted more than 7,000 multinational corporations (MNC), many of which have established regional or international headquarters here in Singapore. Base on Singapore Statistic on economic review for year 2012 (refer to appendix 5) show that consumer price index a positive trend for health care product in Singapore about 6% weighted. Therefore OSIM businesses in Singapore fluctuate much better when their introduces uDivine Application to the market. Beside introduces the uDivine Application to the market it also create job opportunities for people whom this will generate cash flow to Singapore Economic. 4. 2 Industry Analysis 4. 2. 1 Industry Participants/Key Players In all main businesses like OSIM Company is also support from important key players teams in business such as customer, government, supplies, public, employee and shareholder. All of the six main key players is shown the entire process for a company to achieved its goals. Furthermore without them the company will be doom. It is just like a life phases for a company. Everyone of them makes OSIM Company as what today. The customer or consumer bought or purchased the product and satisfied with it will give a positive trait such as feedback, suggestion and opinion. The more product consumer purchased the company will generate more revenue. Government also will imposed taxation on the product to generate cash flow back to the country and provide safetly environment. Supplies will build up internal relationship with company due to business transaction is exits. The public will be aware of the latest update on products from the company in respective of healthy lifestyle, employee and shareholder will gain benefit n returns such as bonus, share, promotion and others. 4. 2. 2 Main Competitors/Competitive Analysis Two major competitors which have similar post competition to OSIM a are Ogawa World Berhad (OGAWA) and Gintell. OGAWA is well known as Malaysian health and wellness retail store which started in 1996 and successfully a leading player in health and wellness equipments in Malaysia. It also a committed brand which involved in a healthier lifestyle. Gintell started in 1996 and expanded its business network with more than 60 outlets in just 12 years. However Gintell is known as one of the leading healthcare chain stores in Malaysia. Both of the companies gave OSIM much competition in the health and wellness section and currently affect OSIM market shares seriously. Nevertheless, OSIM still have positive trait on its side due to more of OSIM outlets store have penetrated more markets compare to both Ogawa and Gintell. Gintell have make partnership with Panasonic in development (R) strengths and technology advance. This gives opportunities tor GINTELL to produce more quality healthcare products through its retail network. The cooperation between Panasonic and Gintell gives OSIM a tough competition. Ogawa is focus to synergistic products that generate revenues in terms of target market, retail habit and demographics. Both Gintell and Ogawa price and promotion are more a less the same. OSIM product range may be priced a little a higherdue to its mark up cost compare to its competitors. OSIM products are well known for its brand and have better quality assurance to its consumer. The consumers also have better customer satisfaction over the products itself. To conclude OSIM should continue to make progress and understand the advantage of its strength may indeed seek to turn competitor review threats into its own opportunities strengths. 5. 0 Marketing Strategy Marketing strategy can influence both the internal and external environments. Internal environmental factors are concern about marketing mix (4’P), performance analysis and strategic constraints. External environmental factors are concern about customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. The main key feature of marketing strategy is to keep marketing in line with a company mission statement. Marketing program 5. 1 PRODUCT OSIM Company sells consumer product which gives their consumer a healthy lifestyle product. Types of health product that they sell are as the following: back massagers, blood pressure monitor, massage chair, eye massagers, foot massagers, head massagers, slim belts, and pedometer and water purifiers. uDivine Application are specialty products that help to maintain good health and give satisfaction in return. The company makes a better decision base on product attributes in stages of development a new product. The first part penetrated the quality level of generate ideas which meet the objective of the company or not. Secondly, concept testing is important which OSIM company need to know wether there is a sufficient market for any new launch product. In product development stage an extensive primary market research is making to finalized the consumer reaction on product. Next step is analysing cost or revenues gained. Apparently on production cost they will set a reasonable price of product to be sold. Therefore they will consider developing a prototype as an example. The entire product features such as the design; materials, quality and safety need to be considering also. 5. 2 Pricing Strategy OSIM Company by its own is highly brand which sells healthcare product in the market. OSIM stands by its own image, name, safety and quality. The products pricing of the OSIM Company will have impact on the quantity sell and profit margin received per unit. First step to set pricing is needed to liaise with the objectives of pricing. Gained or earning profit is the main figure objective set. OSIM Company has three type strategies in setting the price of the uDivine Application. First OSIM used cost-plus pricing which is the total cost of producing each unit of product is calculated. Then, percentage profit is calculated by adding the unit cost to arrive at the selling price. Secondly, skimming pricing is given to products which are innovative and highly technology product such as uDivine Application. The strategies plans for these kinds of products usually set at the affordable high price because it needs high cost to make the product and furthermore it design to create an up-market trend. Thirdly, another kind of pricing strategy which OSIM Company applies is competition-oriented pricing. The competition oriented pricing is another strategy which makeup the price for a uDivine Application product by comparison view with the competitor product such as OGAWA. Apparently listing price, varieties of discount and allowance will be include when setting a price uDivine Application. 5. 3 Promotion Strategy Promotion is another action step in business to make consumers aware about the product. Through this promotion, company can attract consumers to purchase the product. The main objective of OSIM Company promotion is to increase sales and popularity of the company brand. Types of promotion involved are advertising, personal selling, and sales promotions. Furthermore, OSIM Company normally advertises its products through online, brochure and conducts types of road show events. Do online advertising is cheaper comparing to others method. Consumers can surf on to the website of the company to find more about the company and it is free. Apparently, the brochures are only given to visitors who have visited the outlets or to road shows. Furthermore, these minimum cost types of promotion are helping the company to lower down the expenses. However, OSIM Company always used top international artiste as a model or celebrities to promote its product such as the new product uDivine Application massage chair. OSIM Company use artiste Andy Lau as endorser and Lin Chi Ling as a model for the Worlds first little massage sofa. Furthermore, this will help OSIM Company to get the target audience by immediately as a fan of the celebrity. Apparently, they target aim for popularity. By advertise them in order to get popular in the world. OSIM Company also makes global sponsorship for types of sport event like badminton. Therefore it can help to raise the company name and well known in around the globe. 5. 4 Distribution Patterns (Place) OSIM Company has chosen an appropriate place to sell its products. However in business without a good place to launch or promote OSIM Company product will make harder to be successful in target market even though the product have are reasonable price. OSIM Company has two kinds of distribution patterns which are retailing concept and distribution concept. The retail segment is always engaged with outlets and counters operated by elected shopping malls and a good departmental stores which is the products are sold in terms of directly to end user consumers. OSIM Global Retail concept for an example no matter at Changi International Airport in Singapore, Harrods in London, Times Square in Hong Kong all of the OSIM Global Retail Concept platform will projects a singular image that is firstly welcoming, attractive and inspiring. The company believe that the consumer is experiencing a journey from the first stage of attraction towards the product, keen delightful to discovery of the products, f inally next move the final stage of a purchase. The distributions segmenting are engaged with products solely distributed by the Company with the franchisees in overseas markets. The company subsidiaries are OSIM (China) Co. , Ltd, Nutri Active Pte Ltd, Victoria House Pte Ltd and VHE China Limited, OSIM (HK) Company Limited, OSIM International Trading (Shanghai) Co. , Ltd, OSIM (M) Sdn Bhd, OSIM (Taiwan) Co. , Ltd, Nutrition Focus (USA) Inc, Global Active Limited (GAL). (Will add in the Appendix on the company location around the globe) 5. 5  Marketing Program and Sales Strategy OSIM Company always prepared ahead a program plan to launch a new product such as uDivine Application the massages chair. Their will do marketing program to introduces the product to consumer such as do roadshow on uDivine Application at shopping malls, health exhibition campaign, charity show and many more. OSIM Company also does sponsorships games or show to get near to the consumer preference such as the â€Å"Badminton World Federation Games† (BWF World Super series games) in 2010. Beside that, OSIM Company use personal selling approach method towards consumer purchased uDivine Application. In personal selling there are several steps in such as deal with prospecting, whether is qualifying, pre-approach step , approach method, presentation such as public relation, handling objections whether yes or no answer, closing stage but lastly is the follow up method. Among all method, the crucial step is the follow up after the sale which the company sale personnel will contact the consumer after quarterly year to check whether is consumer is pleased with the product which their have purchased. Sales program also can be organized during festive season like Chinese New Year, Hari Raya, and Christmas and also on special occasion such as Mother Day and Father Day. During sale programme the company will allocate certain product with a production price within a certain period. All of these plans will generate more profit back to the company 6. 0 Web Plan and Summary OSIM has its own registered website ‘‘www. osim. com to market their product on Internet to let or inform more people known about OSIM company and its products. It has types of sites which is corporate web site holds the company profile, management level, investor, company location but the marketing site is marketing web site is designed to engage consumers with direct purchase of the product. It is crucial for a company to have its own website especially launch new products, offering new services and reaching consumer. The digital era nowadays has leaded many people to use internet to surf and search information. Consumer can access or surf in any website with few seconds. Apparently setting up a website could be costly but it is offset by reaching a large volume consumers and providing necessary information. 6. 1 Website Marketing Strategy OSIM website marketing strategy such as make use of the popular Facebook as a tool to promote the products and provide brief information and latest happenings in regard to their road shows. Job recruitment advertisements are found their website and it will save the companys cost expense in advertising such as the newspaper. Consumers can sign up for mailing list to receive any special offers, promotions and well-being tips from OSIM. Another marketing strategy involved is E-commerce which has the ability of businesses to trade with the world via websites. The good potential about E-commerce is businesses are able to market and create awareness on the products in a larger group of audience which operates now open 24 hours every day. 6. 2 Development Requirements There is also an ample room for improvement for the website. Sometime it is nice to have better colour or live picture to attract the consumer comes to the website because colour and picture deliver more messages compare to words. Their should encourages some online contest or quiz for consumer who is able to answer all correct have the change to used OSIM products for a certain time to get the experiments feeling of using it. 7. 0 Conclusion However in performed this reasearch on marketing plan for a premium (Branded) product such as uDivine Application in OSIM Company. We understand how crucial to have marketing plan to run the business in future. Therefore proper marketing and sales strategy in business is crucial to achieve the company goals to generate profit.

President JAckson essays

President JAckson essays Andrew Jackson was not born of wealth or prestige; however, he eventually ensconced himself in that position, mainly through military success. Jackson served his presidency, after John Quincy Adams, supporting the population that obtained a similar background. He supported the common man. Andrew Jacksons performance in office was strongly democratic, which completely opposed the prior presidencies, The Era of Goodfeeling. Jacksons presidency spurred polarized sects of the American population, which emitted two very different views of Andrew Jackson. Jackson obtained the presidential position following The Era of Goodfeeling. In this era, Presidents, such as Monroe, created a harmonious executive branch. Monroe made appointments to people from both the North and the South, both prosperous and poor. The executive branch had negated bias until the inauguration of Andrew Jackson. Jackson created a kitchen cabinet, which placed extreme emphasis on democratic policies. Sectionalism was hard to avoid because Jackson and his kitchen cabinet set decisions representing only half, the democratic half, of the nation. By appointing his select cabinet, all of Jacksons democratic ideals were upheld. One of Andrew Jacksons goals was to remove the previous, somewhat archaic, officeholders from their positions in order to enhance the vitality of the executive branch. He also increased the power of the executive branch and continued his democratic approaches by refraining to pay for internal improvements with money from the national government. For example, the Maysville Road request was denied because the road would only benefit a single state. The Democrats also abhorred the bank. Jackson fought Nicolas Biddle, the President of the Bank of the United States, while trying to transfer power away from the national bank and into the many stat...

7 Social Media Checklists to Boost Your Efficiency - CoSchedule

7 Social Media Checklists to Boost Your Efficiency As a marketing manager, you have a ton of work to do. Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress. You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on. Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps. Since we’re such believers in checklists, we created seven social media checklist templates for you. There are printable and editable versions for each one, too, making it easy to manage everything you need to get done. So what are you waiting for? Start reading and using your free checklists now. 7 Simple Social Media Checklists to Boost Your EfficiencyDownload Your Social Media Checklist Bundle Your Social Media Checklist Bundle includes seven unique checklists: Daily Social Media Checklist General Management Social Media Checklist Social Media Campaign Checklist Social Media Audit Checklist Quarterly Social Media Analysis Checklist Social Media Crisis Communications Checklist Social Media Strategy Checklist Each checklist comes as a PDF and Word Document so you can edit and adjust each one to fit the specific tasks you need to complete.Why Are Checklists Important? Checklists are essential for any manager. Actually, that’s true for almost any position, which is why they are so critical to today’s work environment. In fact, Atul Gawande, author of â€Å"The Checklist Manifesto†Ã‚  talks about how to the world is so busy and complicated that we need a checklist to keep up with everything. He’s literally a surgeon, too. If he needs checklists, marketers probably do as well. Checklists help by: Keeping you on track and organized. Ensuring that you don’t forget something in the process. Help you maintain consistency. Help delegate tasks to the rest of your social media team and ensure that they are also getting their work done. Still don’t believe me? Take a look at a day in the life of social media manager  Mario Moreno (a global social media manager for a massive retailer): And that’s just one day! Not to mention, that’s just social media. You’re probably balancing other things on top of your social media management. In summary, get yourself a checklist, there’s too much going on with your day-to-day work not to. Create Checklists In With Task Templates You can move all of your checklists into one place with Task Templates  from . Getting them set up in your calendar is easy. Select the task template icon: Add in the tasks from your checklist and assign them to a person in your calendar with a due date: Title and save your template once it’s ready: Ready to try managing all your content + social media marketing on one calendar and build your own checklists with Task Templates? Start a free trial or schedule a demo now. 7  Social Media Marketing Checklists For Managers Okay, we’ll stop being a dead horse here. You can see that checklists are essential for social media managers.  So, let’s dive into each one we've included in this post. Table of Contents: Daily Social Media Checklist Social Media Management Checklist Social Media Campaign Checklist Social Media Audit Checklist Social Media Analysis Checklist Social Media Crisis Communication Checklist Social Media Strategy ChecklistA Daily Social Media Checklist First on our list is a daily social media checklist. It looks something like this: Get your free daily social media checklist from @here:Finish Any Outstanding Tasks The first part of any social media marketers day should be to finish any outstanding tasks from the day before. Check That Posts That Are Publishing Today Are Ready To Go This step in your daily checklist involves three parts: Ensure that any accounts tagged in your posts are correct. The last thing you want to do is send out a post that links to the wrong account. Make sure any links in your posts are working. Broken links are no good. Double-check for spelling errors. Simple mistakes can leave a lasting (and unfortunately, negative) impression. Review Any Meetings On Your Agenda For Today Meeting to discuss an upcoming campaign? Do yourself a favor and review your notes and research before you head in. Check The Status Of Upcoming Graphics and Videos If upcoming posts still don’t have the images, graphics, or videos they need, check in with the teams responsible for creating them. This is especially important because if you and need to make edits, you don’t want to be adding visual content at the last minute. Review Any VIsual Media That Needs To Be Approved For Your Social Channels If graphics or videos are waiting for approval, make your edit notes and get them back to their respective teams in a timely manner. Edit Upcoming Content For Each Social Media Channel If you have a writer crafting social copy, review every post before it’s published. Approve Any Content That Is Ready For Publish Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. Ensure that your social media publishing tool has approval features to make sure everything that publishes is actually ready to go. Engage With Thought Leaders There are thought leaders in every industry. Set aside time each day to engage with them, and find new people to follow. Share advice, tactics, and more to help develop that relationship. You never know when they might call for a favor. Plus, engaging with thought leaders can help keep you on top of the latest trends in your industry and increase your authority. Reshare Content From Partners and Influencers If you are working with a partner or influencer, show their content a little love by sharing it to your channels. This can also help fill gaps in your social media schedule if you’re running out of content ideas. Update Your Social Media Calendar Your social media strategy lives and dies by your calendar. Which means that it should always be up to date. Check in every day to ensure projects, messages, reports, and meetings haven’t moved dates. Did You Know?: is the industry's leading marketing calendar, making it easy to plan and publish all your content and social media posts in one place. Engage With Potential New Customers Social media is all about engagement. With companies all over the social media sphere, it’s easier for customers to have their voice heard by the organizations they love (or hate). This is a task that would be easy to pass down to another team member if you don’t have time to respond to every request. Read Industry News Interacting with thought leaders in your industry is not going to be enough to keep you on top. Reading articles and the latest industry news can help you fill that gap though. Subscribe to blogs and follow social accounts that share relevant news about your industry. Use tools like Feedly  or Flipboard  to help find the latest news. Curate Content For Your Social Media Channels It can be tough to create enough content to keep your social channels full. Fortunately, content curation can help fill those gaps. Look for stories that your customers and fans would enjoy reading and add them to your publishing tool. Did You Know?: 's Chrome extension makes it easy to curate social media content on your marketing calendar. Back to Table of Contents Social Media Management Checklist Another checklist in your bundle is a general management checklist. These tasks are ones that usually fall to management alone and should always be a part of your list. It could look something like this: Get your free social media management checklist from @here:Check The Workload Of Your Team Check in with your co-workers periodically to make sure that they aren’t overwhelmed with their workload. (Or worse they don’t have enough to do). If they are overwhelmed, try shifting tasks so they can regain their balance and get caught up. Do This With : 's Team Performance Reports allow you to measure your team's productivity and adjust workloads accordingly. Monitor Upcoming Campaigns If you’ve got a big campaign on the horizon, you may want to make sure that everything is on track to be completed by the intended launch date. Make it easier on yourself and your co-workers and commit to having all the graphics, content and videos done before launch, so you have time to review and get edits completed before things start to publish. Do This With : You can schedule entire campaigns using Social Campaigns  in . Create posts, schedule posting times, and measure their performance, all in one place. Check Incoming Messages There are three reasons that as a manager you would want to check in on the incoming messages from your social media channels. Checking incoming messages may help you spot a crisis before one starts. If you can step in and help calm down an angry customer before calamity ensues, your whole organization will thank you. You can help manage customer engagement. You might even uncover some positive reviews of your product that you can reshare. Prepare For Upcoming Strategy Meetings As a manager it’s up to you to steer the social media ship, so preparing for those upcoming strategy meetings is going to fall on to your plate. One way to stay on top is continuous research to help you see what’s going on in the social media realm. Prepare Reports For Upper Management Or Clients Your reports are what show the success (or failure) of your work. Your reports should be easy to read by anyone in your company. They should include any metrics that show that you reached or missed your goals and a brief analysis on why something did or didn’t work. Do This With : offers robust social analytics and reporting features to measure every post and campaign. Monitor Competitor Channels The saying keep your friends close, keep your enemies closer comes to mind here, but having your competitors in the back of your mind can give you that extra drive to be better and do more. Back to Table of Contents Social Media Campaign Checklist Campaigns come up frequently in social media, so it’s vital that as a manager you have a process to follow that makes it easier to crank them out and get them published. The following checklist can help you do just that. Get your free social media campaign checklist from @here:Brainstorm A Theme With Your Team You have to create a lot of campaigns in a year, and as they say, two heads are better than one. Round up your social media team to help you brainstorm the theme for your next campaign. Recommended Reading:  This Is The Best 30-Minute Content Marketing Brainstorming Process Outline The Dates For Your Campaign Three major dates need to be outlined for any campaign: When you need to start working on creating content. When your campaign goes live. When your campaign ends. Determine Your Audience Depending on the theme of your campaign and the message you want to send, the audience you are targeting may shift a little bit. You also need to determine what message you need to share with them that would resonate and  grab their attention. Recommended Reading: How To Find Your Target Audience And Create The Best Content That Connects Set An Ad Budget (If Necessary) If you decide that you are going to add any paid ad promotion to your campaign you need to set a budget. Outline how much you are going to spend: In one day. On one post. On the total campaign. Recommended Reading: How To Make The Most of Facebook Advertising To Reach New Audiences With Rachel Wiinanen From [AMP063] Outline Necessary Image And Video Needs The next step is to outline any necessary image or video needs that you might want to add to your campaign. Include things like: Videos for each channel. Infographics. Photos for each channel. Cover photos. Profile photos. Anything else your team might need. Once you have those initial requests, send them to each team to determine how much time they would need to complete them. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs Assign Deadlines To Team Members For Projects Each member of your social media team, as well as your graphic designers and video production crew, needs a deadline that they need to have their work done. Set them early, so you have time for edits and changes before your campaign launches. Do This With : Task Templates  make it easy to build reusable checklists right inside your marketing calendar. Choose Your Hashtags Decide as a team if you are going to use any unique hashtags to identify your campaign on channels like Twitter and Instagram. If you decide to add your hashtag decide on spelling and spacing in advance. Write Post Copy Either you or your social media writers now need to write copy for your campaign. Use our Social Message Optimizer  to create the best content for every channel. Recommended Reading: How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies] Shoot/Design Visual Content Once your message copy has been created direct your designers and video producers to create the necessary visual content for your campaign. Edit Content After your writers have created that initial message copy, go through each post and check for: Spelling errors. Grammar errors. Accounts are tagged correctly. Hashtags are spelled correctly and used on the right channels. Approve Graphics/Videos Once your designers and producers are done with any necessary images or videos, review each one to make sure that it is ready for publishing. Check Links Another thing to check off your list is to ensure the links in your posts are leading to the right places. You may need to check that each one of your posts has been run through a link shortener (if you use one). Upload Messages To Your Publishing Tool Once everything is approved, upload your messages into your social media publishing tool. Ensure that each message is paired with its appropriate visual counterpart. Do This With : Use Social Templates  in to easily recreate posting cadences and frequencies. Schedule Your Campaign Your next step is to schedule your campaigns. Once you have your posts uploaded, turn your campaign live. Do This With : You can schedule your social media messages to go out at the best times with our Best Time Scheduling Feature. Measure Your Results The last step in your process is to measure the results of your campaign. Remember, you can make it easy by using ’s Social Campaign Report, where we’ll do all the work for you. Back to Table of Contents Social Media Audit Checklist Once a year you’re going to run a social media audit. It’s tedious but necessary. A checklist will help you ensure that you don’t miss a step in your auditing process. [Tweet "Get your free social media audit checklist from @here:Review And Secure All Your Social Media Profiles Make sure that your profiles are up to date and all of your passwords are stored in a secure location like LastPass  or 1Password. Analyze The Performance Of Each Of Your Social Media Profiles Check your data to see if your social media profiles and their messages are connecting with your audience and producing engagement. If not, it may be time to ax them. Review Your Publishing Schedule Check your schedule and see if the amount of content you posted to each channel was enough to generate engagement. If not, consider adding or back off the number of times you post on a channel. Run An Audience Analysis Using the same resources you did to develop your first audience, review your demographic data to see if you are still attracting the same audience. Complete A Content Analysis Review what content types did and didn’t connect with your audience on each social media channel. Run A SWOT Analysis Determine the strengths, weaknesses, opportunities, and threats that your organization currently faces on social media. Review Goals From Previous Year Determine if you and your social media team met the previous year’s goals. Recommended Reading: How To Complete A Social Media Audit In Nine Steps (+ Free Template) Back to Table of Contents Quarterly Social Media Analysis Checklist Each quarter you’re going to need to check in to see if your efforts are producing the results you want. In other words, you’re going to need to run a quarterly social media analysis. Here is the checklist you’ll need to make sure you get everything done. Get your free quarterly social media analysis checklist from @here:Decide Your Time Period For Analysis What dates are you going to gather your data from? If going quarter by quarter, you’d be looking at a three-month period for each one. Create Your Report Template Create a template with sections for every piece of data you need to gather. This can help ensure that you don’t forget to collect data for a specific section from one quarter to another. Recommended Reading: The Best Social Media Report Template to Show Your Results Gather Data Using your reporting tools, gather the data you need. Analyze Your Data Look for trends, patterns and other consistencies that can help you interpret what your audience wants to see from you. You should also be looking for data that shows that your team is (or isn’t) on track to meet their goals. Recommended Reading: How to Drill Into Data To Extract Powerful Social Media Insights Prepare Your Report Place data into your report and provide a summary of overall trends and patterns for upper management or your client. Recommended Reading: The Best Social Media Report Template to Show Your Results Send To Client Or Upper Management Send the report to whoever needs to see it. Prepare and respond to any questions that may come from your client or management based on your report. Decide If Your Strategy Needs Adjustment Based On Analysis Based on your report and the data you gathered, adjust your strategy to ensure your team meets the goals that were set for them. Back to Table of Contents Social Media Crisis Communication Checklist As a   manager, you need to be prepared at all times for a communication crisis. This could stem from your work or something that happens within your organization. Either way, you need to be ready. Here is the checklist you’ll need. Get your free social media crisis communication checklist from @here.Pause All Social Media Campaigns Immediately The minute a crisis happens, pause all of your social media campaigns immediately. No post should go out until you’ve spoken with upper management. Check In With Upper Management To Determine Next Steps Meet with the other managers to decide what steps the company needs to take. Determine What Kind Of Messaging Should Be Used Work with your public relation team to decide what type of language and messaging should be used to respond to the crisis. Respond Individually To People On Social Media If a flood of mentions and comments come in during a crisis, take the time to respond to them individually, but only after messaging and language has been determined by management. Issue An Apology From The Company The first social media message you send after the crisis has occurred should be an apology from the company. Edit Campaigns For Content That May Inflate Crisis Again Edit your campaigns to ensure they have no mention of anything related to the crisis, or why it occurred. Resume Campaigns Once the crisis has passed, resume your campaigns again. Recommended Reading: How To Build a Thorough Social Media Policy to Prevent Emergencies Back to Table of Contents A Social Media Strategy Checklist The last checklist on this massive list of checklists revolves around your social media strategy. Like your audit checklist, this list is used maybe once a year or once per quarter to review how things are going. Here is the list of things you’ll need to do. Get your free social media strategy checklist from @here.Review Last Year’s Strategy Determine what did and didn’t work from your strategy and why. Throw out what didn’t work and revamp or keep what did. Research New Trends And Ideas Keep your strategy fresh by researching the latest emerging trends and ideas that might work for your organization. Review Your Target Audience Decide if this is still the audience you want to be attracting to your organization. If it is, make sure that your audience profile is up to date. If it isn’t, decide who your new audience will be and create a new profile. Review Your Business Objectives Talk with your CMO to determine the new business objectives that have been set, so your team can create goals based on them. Set Goals Set your goals based on your business objectives. Recommended Reading: How To Set SMART Marketing Goals Establish Your Metrics And KPIs Determine the data points you need to track in order to prove that you are meeting your goals. Determine Tactics Decide which tactics your team is going to use on each social media channel to meet your goals. Map Out Seasonal Campaigns On Social Media Calendar Use recurring sales or seasonal campaigns and plan them out in your social media calendar in advance. Establish Your Reporting Schedule Determine how often and when you are going to report on the progress of your social media strategy and goals to upper management or a client. Back to Table of Contents See How Easy Checklists and Can Help Improve Your Efficiency You now have the tools you need to help get your work done even faster than you were before. Each one of these checklists can be edited to fit your schedule. Once you’re ready to increase your efficiency even more, try . Our state of the art marketing calendar will let you control every aspect of your social media all from one place. Plus, don't forget Task Templates make it easy to build reusable checklists for all your social media tasks.  Start a trial  or sign up for a demo  today.

The Debate surrounding the Legalization Marijuana and your position on Research Paper

The Debate surrounding the Legalization Marijuana and your position on the issue - Research Paper Example The drug was essentially sold as tincture which was a medicinal tea and was quickly adapted by the English cultures. The Indian government regulated the circulation of the drug where it required the importing nations to use it for medicinal and scientific purposes only. Today, marijuana can be consumed through different forms which include smoking, as a vaporizer, cannabis tea or as edibles. Cannabis can be termed as hemp; if it is an annual herb used for non drug purposes (Jonathan, Hawken, Kilmer and Kleiman 4). The product is used for industrial purposes which are licensed by the government. The industrial hemp produces fiber which is used as fuel as a by-product. The hemp seeds can further be consumed as food by human beings. The use of marijuana has the benefit of improving the economy of the States. The benefit can be realized through taxation which generates income to the legalized States and the nation as a whole. The income realized can be used to fund government projects and promote educational campaigns across institutions (Burnham 23). According to Burnham Para 44 marijuana legalization promotes the creation of jobs. The marijuana industry is exponentially growing which can directly and indirectly promote the creation of jobs. The industry employs numerous people, who are engaged in the cultivation, manufacturing, distribution, consumption and advertising of the drug. Decriminalization of marijuana necessitates the reduction of crime. The sale and distribution of the drug can be regulated so as to prohibit illegal trading which can be upheld by educational campaigns so as to reduce marijuana related offenses (Burnham 76). The offenders can further be educated on the effective measures to curb frustrations and their illegal motives. Burnham 102 confirms marijuana contains active components of cannabinoids which have medical benefits in the human life. The cannabinoids have potential elements which modulate pain, increase

Chilhood Obesity Essay Example | Topics and Well Written Essays - 500 words

Chilhood Obesity - Essay Example Many doctors today refer to obesity as the â€Å"new American epidemic.† an estimated 60 million Americans living within the US are obese. It is further estimated that slightly over 70% of people over the age of 25 have an overweight problem. Obesity is a fast-growing health concern in the USA, with about 13% of all the American children suffering from the disease. The statistics seem to rise every year for chilren By trying to understand the rise in childhood obesity, one gets to know more about obesity itself. According to the American Academy of Pediatricians, children with a BMI of over 30 are the most prone to obesity. There are other institutions which suggest that any child whose body weight exceeds the normal body weight for their age and height by at least 20% is obese. Whatever the exact definition of the condition is, obesity implies excess body fat. Why exactly has obesity become such a serious concern in the United States? You thought an extra pound or two can’t really harm a child, didn’t you? Yes, an extra pound can cause a child serious health problems. Obesity can affect a child both psychologically and physiologically. Some of the psychological risks involved include anxiety problems, depression and anxiety problems. The physiological risks, on the other hand, include diabetes type 2, hypertension and heart ailments. About 45% of the latest cases of juvenile type-2 diabetes are associated with obesity at childhood.

Element Definition ACT in the Play Essay Example for Free

Element Definition ACT in the Play Essay Resolution: Background information is presented,  main characters are introduced, and the conflict is established The conflicts and challenges encountered by the characters. How they respond keeps the story moving forward. The turning point in the conflict. Tension builds until the main character must make a decision or take action that determines the direction of the story. The events that occur after the main character makes the key decision in the story The resolution is where all the questions are answered and loose ends are tied, providing a clear ending Act 1. Macbeth’s encounter with the weird sisters. Act 2. The murder of King Duncan Act 3. The appearance of Banquo’s ghost at Macbeth’s coronation celebration. Act 4. Macbeth loses control. Act 5. Macbeth gets killed Plot Analysis As you read the scenes in this lesson, take notes on important events in the story. Provide the line or lines from the play that relate to the event. Stop and think for a moment about why that event is important for the story and add your thoughts in the space provided. Event Text Support Why is it important to the story? The murder of King Duncan The appearance of Banquo’s ghost 1.† Unless the deed go with it: from this moment the very firstlings of my heart shall be the firstlings of my hand.† â€Å"I have suppd full with horrors; direness, familiar to my slaughtrous thoughts, cannot once start me.† This event is important to the story because this is the turning point for Macbeth’s behavior. He was once regretful of the murder and it took him awhile to recover from his emotion but once he started being told he was invincible he conscious left and he became ruthless This event is important to the story because this is when everyone close to Macbeth realizes that he’s paranoid and having problems dealing with the bad things he caused. Reflection Choose one of the events you added to your graphic organizer and think about why it is an important piece of the plot. Focus on the purpose it serves in the story. Consider how the story would change if that event was altered. Form your ideas into a reflection paragraph of at least five sentences. Make sure to include supporting evidence from the play in your reflection. I think the murder of King Duncan is an important piece of the plot because that is the event that changed Macbeth’s life for the better and the worse. Macbeth’s wife committed suicide because she couldn’t deal with the malice she caused. After Duncan’s murder, Macbeth became king and started becoming cold-hearted, killing people that was close to him before he became king and not thinking twice and the malice decisions. If King Duncan wasn’t murdered, Macbeth would still be the innocent kind man that he once was and his wife would still be alive.

Daniel Dennetts Darwins Dangerous Idea: Evolution and the Meanings of

Daniel Dennett's Darwin's Dangerous Idea: Evolution and the Meanings of Life Science can give us as good a moral code as any religion. Or so Daniel Dennett claims in his book, Darwin's Dangerous Idea: Evolution and the Meanings of Life. Dennett provides the tools to explain human morality, and inadvertently leads the way to the conclusion (which he does not share) that science can clarify how human morality came about, but not serve as a substitute or model for moral codes, religious and secular alike. It all begins with Dennett's assertion that everything- everything- is a product of an algorithmic process, which comes about as a result of random change. By definition these algorithmic processes, evolution included, are "matter first". Dennett uses a metaphor of "cranes"; that new changes in species or anything else are made possible by what already existed in the material world. When speaking about life it is also usefully explained by considering adaptation to be, in practice, exaptation. Nothing in the Darwinian story of the world suggests that anything about better or worse, or for that matter, good and evil. This is the main point commonly used to dispel notions of Social Darwinism. But it, in my mind, is not sufficient. A few people are doing better in the world than others, and it is not because they are better than the others, or that the others are inferior, it just happened that way because of social circumstances. It has nothing to do with biology. So what! Science here offers no ethical insight; it only prompts indifference. Even if Darwinism is no justification for social injustice, it does nothing to suggest that there is an urgent need for social change. At worst, if one does not take away from this a w... ...reate stories and go beyond nature. These stories themselves are often the motivation for what we determine to be evil upon examining an alternate story, but we do not have a choice about whether or not we tell stories at all. That is in our nature. Alternately, without our stories we would not experience good and beautiful. The most dissatisfying aspect of a matter-first explanation of morality is that it absolves us from any responsibility for how we impact the natural world and other human beings. This could come as a welcome relief, after considering the incomprehensible responsibility of being an agent of creation. But consider again all the hope and possibilities that lie in being able to tell stories that change the world! Works Cited Dennett, Daniel C. Darwin's Dangerous Idea: Evolution and the Meanings of Life. New York, NY: Simon&Schuster, 1995.

Suzanne Drolet – Marketing Perceptions

Introduction: Suzanne Drolet is the manager of a McDonald’s restaurant in a city with a lot of senior citizens. These senior citizens have become regular customers at the restaurant. They come in for the senior citizen breakfast special and stay till late afternoon, with coffee refills being free. So, even though they stay there from breakfast to lunch, they only order the breakfast special and get refills of coffee. Suzanne likes them, they are all very friendly and clean customers. The restaurant isn’t facing any crowding issues either as there is more than enough room for them and the other customers.However, Suzanne is worried about the future of the restaurant. Problems: In my opinion, Suzanne is right to be worried about the future of the restaurant. First and foremost, her fears that the restaurant might be labelled as an ‘old people’s’ restaurant by the younger generation is correct. If they younger generation starts to percieve the restauran t as a place for old people, they will stop dining at it and look for substitutes. Secondly, although the senior citizens are nice and friendly to the customers that come and go, the ambiance of the place is severly misleading for the younger generation.If the place has an old person home feel to it, then less and less people will go there. Simply because the restaurant itself is positioning itself as a place for older people to hang out. Thirdly, the restaurant will lose a great amount of its sales in the future if the seniors keep doing what they are currently doing. This is simply because they don’t order food the same way ordinary customers do. They come in for the breakfast special and get free refills of coffee. Furthermore, if the group of seniors that come in keeps growing in number, it might lead to a crowding issue.The restaurant might sooner or later run out of space to accommodate everyone. People might start to avoid the restaurant because of that. In addition, t he employee and customer relationship might become stronger and stronger as more time passes by which would make taking a drastic decision harder in the future. Even if Suzanne does make a tough choice, she will become unpopular with the rest of her staff. This can result in the drop of the worker's morale. Solutions: Suzanne can manipulate the promotions to dictate when the seniors come in to the restaurant.She can change the breakfast special from everyday to weekdays only. This would reduce the number of seniors that come in on the weekends which is when the majority of the younger generation goes out. Whereas on the weekend she can put up special discounts for students to bring them in to the restaurant. She can also remove the free coffee refills or limit them somehow to reduce the time the seniors spend in the restaurant. Suzanne can also hold special events for the younger generation to attract them to the restaurant.She could turn up the ambiance of the place by holding kara oke nights or open mic nights. This would attract customers and change the feel of the place. If these simple steps do not help, then Suzanne will have to take drastic steps to save her restaurant. She may have to completely get rid of the senior specials such as the breakfast special and put a restriction on how long people can sit at the restaurant without ordering food. These would make the restaurant and the employees very unpopular with the senior citizens of the area. Suzanne Drolet – Marketing Perceptions Introduction:Suzanne Drolet is the manager of a McDonald’s restaurant in a city with a lot of senior citizens. These senior citizens have become regular customers at the restaurant. They come in for the senior citizen breakfast special and stay till late afternoon, with coffee refills being free. So, even though they stay there from breakfast to lunch, they only order the breakfast special and get refills of coffee. Suzanne likes them, they are all very friendly and clean customers. The restaurant isn’t facing any crowding issues either as there is more than enough room for them and the other customers. However, Suzanne is worried about the future of the restaurant.Problems:In my opinion, Suzanne is right to be worried about the future of the restaurant. First and foremost, her fears that the restaurant might be labelled as an ‘old people’s’ restaurant by the younger generation is correct. If they younger generation starts to percieve the restaurant as a place for old people, they will stop dining at it and look for substitutes. Secondly, although the senior citizens are nice and friendly to the customers that come and go, the ambiance of the place is severly misleading for the younger generation. If the place has an old person home feel to it, then less and less people will go there.Simply because the restaurant itself is positioning itself as a place for older people to hang out. Thirdly, the restaurant will lose a great amount of its sales in the future if the seniors keep doing what they are currently doing. This is simply because they don’t order food the same way ordinary customers do. They come in for the breakfast special and get free refills of coffee. Furthermore, if the group of seniors that come in keeps growing in number, it might lead to a crowding issue. The restaurant might sooner or later run out of space to accommodate everyone. People might start to avoid the restaurant because of that.In addition, the employee and customer relationship might become stronger and stronger as more time passes by which would make taking a drastic decision harder in the future. Even if Suzanne does make a tough choice, she will become unpopular with the rest of her staff. This can result in the drop of the worker's morale.Solutions:Suzanne can manipulate the promotions to dictate when the seniors come in to the restaurant. She can change the breakfast special from everyday to weekdays only. This would reduce the number of seniors that come in on the weekends which is when the majority of the younger generation goes out. Whereas on the weekend she can put up special discounts for students to bring them in to the restaurant. She can also remove the free coffee refills or limit them somehow to reduce the time the seniors spend in the restaurant. Suzanne can also hold special events for the younger generation to attract them to the restaurant.She could turn up the ambiance of the place by holding karaoke nights or open mic nights. This would attract customers and change the feel of the place. If these simple steps do not help, then Suzanne will have to take drastic steps to save her restaurant. She may have to completely get rid of the senior specials such as the breakfast special and put a restriction on how long people can sit at the restaurant without ordering food. These would make the restaurant and the employees very unpopular with the senior citizens of the area.

Group Characteristics and Development Essay

I was one of the founders of World Movers Research Firm (WMRF). The aim of forming this group was to create employment, earn better incomes and offer consultancy services to those organizations and business entities that could not afford these services at lesser charges than the normal market price in order to help them to grow and achieve their goals. The group comprised of people from diverse areas of study and we thought that this was an advantage since we would inject professionalism into the intended research firm. During forming stage, great care was taken to ensure all diverse disciplines were accorded the respect they deserved. It was also expected that some of us would do lesser job than the rest but this was handled with great care to ensure that no discipline was underrated because this would create intra group conflicts. We therefore discussed the objectives in detail and the job expected of every group member. There was need to have interim leaders who would coordinate the operations of the firm and we gave a chance for members to volunteer as we prepare for group elections. Even though two of our members wanted to head the organization, we managed to solve the conflict by encouraging dialogue amongst them. They were informed that the elections were to be conducted soon and there was no point of arguing. (Marilyn B. Cole, 2005, Pp. 20 – 32; Robins, S. , & Judge, T. , 2009) The most challenging part was perhaps the norming stage. There was a great need of constitution and there was a very hot debate. We managed to come up with a constitution and we agreed unanimously to stick to it and amend it when necessary incase we felt that there was a deficiency. We defined the roles of each member. We also agreed on the groups rewarding system and sharing of profits as well as the losses. All this was made possible by conforming to the agreed upon rules (Marilyn B. Cole, 2005, Pp. 28 – 32) After acquiring an office and making the necessary procurements, it was time to start the work. We managed to get a tender to review the operations of the joint loans boards in the country and make recommendations to improve them. The job was so well done that we were given the opportunity to implement the report. We found out that some of the roles needed modifications, and some of the members were not comfortable with the tasks in which they were supposed to carry out. We amended the constitution and everything came back to normal. (Marilyn B. Cole, 2005, Pp. 21 – 32) We all had high expectations and same objectives. Everyone worked very hard to achieve his part. The constitution was also very clear and conflicts were kept as minimal as possible. The group had minimal cohesion. This was just one of the ways of avoiding the negative symptoms of groupthink. In addition, through voting, we managed to set up a good directive leadership. The group was very independent from outside influences and the groups homogeneity nature in terms of ideologies and social background also suppressed negative groupthink effects. (Marilyn B. Cole, 2005, Pp. 28 – 38; Robins, S. , & Judge, T. , 2009) I can say that the group has been successful since it is still operating. Everyone is contented with his role in the group and we have even gone a step further to venture in investments from the income we have been able References Marilyn B. Cole, (2005). GROUP DYNAMICS IN OCCUPATIONAL THERAPY: THE THEORETICAL BASIS AND PRACTICE APPLICATION OF GROUP INTERVENTION, Slack Robins, S. , & Judge, T. (2009). ORGANIZATIONAL BEHAVIOR, (13th Ed). Upper Saddle River, N. J: Pearson Prentice Hall.

My Air force Essay

My Air force Essay Free Online Research Papers Have you ever wanted a challenge. Have you ever wanted to be a part of something a whole lot bigger than yourself? Have you ever wanted to do something for your country? Well, if you could answer yes to these three questions then you might want to consider the U.S. Air force. This unique branch of the United States military has global reach and protects the country from many dangers. As my high school years are closely coming to an end I must decide what I am going to do with my life. I chose the United States Air Force as my research topic because I am strongly considering to join the Air Force after I graduate from high school. I have decided that writing my research paper on the air force will aid me in deciding if I really want to make such a commitment. This could be a life changing decision and I want to know exactly what I am getting myself into. Before joining the Air Force I want to learn about its history, like when it was formed. Also, I want to know what kind of job opportunities I am entitled to. I ant to know why the air force is so powerful. I want to know what the lifestyle of a person in the Air force lives. I want to know if the Air force will take care of me. I have already take the first few steps to joining the Air force and in order to finalize it I want all my questions to be answered. Most of all I want to know what the U.S. Air Force can offer me that no other branch of military can. Research Papers on My Air force EssayThe Rise and Fall of Napoleon BonaparteCo-Educational vs. Single Sex SchoolsMy Writing ExperienceQuebec and CanadaThe Equal Rights AmendmentThe Damnable Life of FaustProbation OfficersMr. Obama and IranCombating Human TraffickingJean-Jaques Rousseau Emile

Historical and Modern Terrorist Groups by Type

Historical and Modern Terrorist Groups by Type While there is no universally agreed-upon or legally binding definition of a terrorist act, the U.S. gives it a good try in Title 22 Chapter 38 U.S. Code  § 2656f, by defining  terrorism as an act of premeditated, politically motivated violence perpetrated against noncombatant targets by subnational groups or clandestine agents.  Or, in brief, the use of violence or threat of violence in the pursuit of political, religious, ideological, or social objectives. What we do know is that terrorism is nothing new. Even a cursory glance over the centuries reveals a startling list of groups for whom some form of violence is justified to  achieve  social, political, and religious change. Terrorism in Early History Most of us think of terrorism as a modern phenomenon. After all, many of the terrorist groups listed below rely or have relied on the mass media to spread their message through non-stop coverage. However, there are some pre-modern groups who used terror to achieve their ends, and who are often considered precursors to modern terrorists. For instance, the Sicarii, organized in the first century in Judea to protest Roman rule or the Thugee cult of assassins in ancient India who wreaked havoc and destruction in the name of Kali. Socialist/Communist Many groups committed to socialist revolution or the establishment of socialist or communist states arose in the last half of the 20th century, and many are now defunct. The most prominent included: Baader-Meinhof Group  (Germany; renamed Red Army Faction but defunct as of 1998)  Popular Front for the Liberation of Palestine (PFLP)Red Brigades (Italy)Revolutionary Struggle (Greece)Shining Path (Peru)Weather Underground Organization (United States) National Liberation National liberation is historically among the most potent reasons that extremist groups turn to violence to achieve their aims. There are many of these groups, but they have included: ETA (Basque)Fatah (PLO) (Palestinian)Irgun (Zionist)IRA (Irish)(Kurdish)Tamil Tigers (Sri Lankan Tamils) Religious-Political There has been a rise in religiosity globally since the 1970s and, with it, a rise in what many analysts call religious terrorism. It would be more accurate to call groups such as Al Qaeda religious-political, or religious-nationalist. We call them religious because they use a religious idiom and shape their mandate in divine terms. Their goals, however, are political: recognition, power, territory, concessions from states, and the like. Historically, such groups have included: Al Qaeda (transnational, Islamist)Aum Shinrikyo (renamed Aleph; Japanese, with various influences, including Hindu and Buddhist)Ku Klux Klan (U.S.,  Christian)Abu Sayyaf  (Philippines,  Islamist)Egyptian Islamic JihadHamas (Palestinian,  Islamist) (Hamas is designated by the U.S. and other governments as a terrorist group, but it is also the elected government of the Palestinian Authority)Hezbollah (Hezbollah is designated as a terrorist organization by the U.S. and other governments, but others argue it should be considered a movement, rather than a terrorist group) State Terrorism Most states and transnational organizations (like the United Nations) define terrorists as non-state actors. This is often a highly contentious issue, and there are long-standing debates in the international sphere over a few states in particular. For instance, Iran and other Islamic states have long accused Israel of supporting terrorist acts in the surrounding settlements, Gaza, and elsewhere. Israel, on the other hand, contends it is fighting for its right to exist free of terror.  There are some states or state actions in history over which theres no dispute, though, such as in Nazi Germany or Stalinist Russia.

A simple convenient DNA collection and storage method for GWAS Essay

A simple convenient DNA collection and storage method for GWAS analysis using FTA - Essay Example Fujita (2006). It comprises of a cellulose-based matrix containing chemicals for cell lysis and nucleic acid preservation.   The chemicals are activated when a biological fluid contacts the surface.   An additional feature of this chemical treatment is bacterial and viral inactivation.   Not only are the biosamples protected from microbial growth contamination, but the user is also protected from any potential biohazards present in the biosample.   These features make FTA paper an ideal medium for transporting bioamples at room temperature without the requirement of a biohazard shipping label. FTA paper is a commonly used substrate for DNA storage in a number of industries such as pharmaceutics, law enforcement, agriculture and governmental regulatory agencies.   This medium has been available commercially for a number of years by Whatman Inc., who have demonstrated that DNA stored on FTA paper has a long, useful lifetime.   In fact, suitability for use of DNA recovered from up to seventeen year-old biosamples in human identification assays has been demonstrated, inarguably. and aniline dyes; or liver tumours and vinyl chloride). The high prevalence of limb malformations in newborns in the late 1950s was ultimately found to be due to the mothers’ ingestion of thalidomide during pregnancy. German National Ethics Council (2004). However genetic epidemiology studies not individuals but population groups. Biobanks serve as large molecular repositories where a large amount of data in the form of DNA from diverse sources can be compared. For example, the United Kingdom BioBank intends to archive the genetic material of 5,00,000 individuals as mentioned in UK Biobank literature. Large series of samples from donors (several hundred to several thousand) with a given multifactorial hereditary condition – such as hypertension, cancer, diabetes, asthma or epilepsy – are compared with corresponding series from healthy donors. The

Grains and the Environment Essay Example | Topics and Well Written Essays - 2250 words

Grains and the Environment - Essay Example The invasive plants are the species of plants (aquatic weeds, shrubs and herbs) that requires careful management to reduce their harmful effects (Ondrasek et al., 2014). Another area of discussion under the Land and Water Management is the land degradation. Land degradation occurs when the land is rendered unstable. The land degradation displays the loss of the vegetation cover, soil fertility. The three categories of the land degradation include; soil erosion, ecosystem decline, and soil erosion. Irrigated Agriculture is a sub-topic that is covered under the Land and Water Management. Under this subtopic, various ways effective irrigation systems are discussed. The catchment hydrology discusses the various hydrological processes that are operating in the eroded catchment so as to determine the relationship between the run-off and the rainfall. The last subtopic under the land and water management is the salinity management. Salinity is brought about through the accumulation of salt in the soil (Irvine, & Doughton, 2001). I have chosen Land and Water management because water and land are the most powerful providers of the ecosystems services. By improving the manner in which we use the water and land, we can boost the food production, helping people adapt to the climate change and mitigate its effects while fostering the biodiversity hence enhancing the contribution to the greener economy (Tang & Rengel, 2003). Nurturing of the land, in particular, is essential to human existence. Therefore, the understanding of the water and land management is important to human life. Another topic that I chose under the PMP is soil. The sub-topics that are covered under this topic are soil management, soil health, coastal acid sulfate soils, soil health checklist, soil matters, soil PH, soil and land survey directory, soil glossary, and soil texture. Soil and land survey directory provide the information of the history of the soils. Soil health, on the other

Health Risks of being Obese and Dangers of Anorexia, Bulimia, and Research Paper

Health Risks of being Obese and Dangers of Anorexia, Bulimia, and Gastric By-Pass - Research Paper Example Adults as well as children have been observed to frequently suffer from obesity in modern day context. Obesity is one of the major origins of preventable death. There are various health risks which are attached with obesity or overweight. The health risks associated with obesity are Type 2 diabetes, heart disease, cancer, metabolic syndrome, gallbladder disease, pregnancy complications, liver disease as well as sleep apnea among others. Obesity is considered as a psychological as well as a physical problem. Moreover, psychological problems relating to depression, eating disorder and anxiety are among the factors which are responsible for disrupting healthy diet. Body mass index (BMI) is a technique utilized with the intention of determining health risks of a person associated with an individual weight. BMI is normally a proportion of weight to height (NIDDK, 2007). Obesity is determined to be a major problem related to health for both children and adult. It is one of the main public health related problems. Moreover, obesity is considered to be a complex problem. In this regard, there are many factors including nutrition, genetic, energy consumption as well as environment factors which are responsible for contributing to obesity etiology. Overweight children possess many chronic conditions which may lead to obesity in their adult life. Obesity raises the risk of non-insulin dependent diabetes in adults as well as in children. Moreover, obesity in childhood can also lead to high blood pleasure related medical condition in adulthood. Hypertension is related to obesity which may cause cerebral hemorrhage and heart disease (Raman, 2002). Eating disorder is a major reason for obesity. Food is considered as a coping material for individuals suffering from weight gain problem. In this concern, individuals possessing these problems tend to intake food in order to cope up with anxious or stressed situations as well as circumstances. Intake of high